Sports Marketing • Experiential Marketing • Celebrity Engagement • Visual Design • Promotions
Pittsburgh was approaching its sestercentennial (250th anniversary; we had to look it up, too). Titled Pittsburgh 250, the city was preparing a yearlong schedule of events and activities that would celebrate all things Pittsburgh. NFM was charged with creating and executing an all-inclusive event that would commemorate Pittsburgh’s rich sports history as one of the highlights of the Pittsburgh 250 celebration.
Pittsburgh 250: Parade of Champions.
Often referred to as “the city of champions”, it didn’t take a massive amount of research to know Pittsburgh boasts a large collection of championship teams and athletes. At the time, Pittsburgh claimed five Super Bowls, five World Series, two Stanley Cups, 11 national championships… which provided a staunchly proud market of Pittsburgh natives eager to celebrate the city’s past sports accomplishments.
The impressive list of championships produced hundreds of champion athletes that deserved their own celebration as part of Pittsburgh’s anniversary. We orchestrated a three-day long, ticketed fan festival event at Pittsburgh’s historic Western Pennsylvania Sports Museum.
Pittsburgh had earned a spot in the running for ESPN's national search for "Title Town USA". Our event was so appealing that ESPN scheduled a LIVE broadcast hosted by Merril Hoge from the event with special guests Franco Harris and Rocky Bleier.
While the event had a very small marketing budget, over 20,000 people attended the three-day celebration. Earned media value exceeded $150,000.